Cycling along coastal promendae from Heecham to Hunstanton

Tour Overview.

Are you ready for a gravel track, sandy bridleway, country lane cycling adventure in the footsteps of the Romans? Yes? Then this is the tour for you!  This tour is perfect for mixed bikes.  You could travel on an electric bike whilst your family or partner use a traditional bike.  This tour is suitable for all types of bikes.

A fantastic leisure activity for  the whole family and those wanting to explore the best of Britain by bike.  Post-lockdown, these tours provide a wonderful safe opportunity to undertake a holiday in luxury.   We do all the planning and use our unrivalled knowledge of cycling in the UK so you can concentrate on the journey.  All you need is a mobile phone to use our turn by turn navigation.   We transfer your bags from hotel to hotel to ensure you carry what you need for the day.   We provide free educational notes so you can learn about the area in detail with recommendations for places to visit.  Our electric  bike tours are low impact and we are a carbon neutral company and ensure that all power used in our tours is accounted for by paying into a tree planting organisation.  This route is on quiet country lanes or tracks which allow for a virtually traffic free cycling.

Cycling on Norfolk Country Lanes

80 miles / 3 Days

The Peddars Way sweeps you from the forests of Thetford to the lapping waves of Holme-next-the-Sea. First appearing on a map in 1587, the route actually dates to AD61 when the Romans wanted fast connections between their military garrison at Colchester and the heartlands of a rebellious Celtic tribe, the Iceni.

Now a designated hiking and cycling trail, the Peddars Way offers a thrilling journey across a variety of Norfolk’s finest landscapes. The mostly traffic-free route navigates off-road terrain which is thrilling for beginner and intermediate cyclists alike.

Holme-next-the-Sea marks a thrilling conclusion to the Peddar’s Way, but our tour continues to King’s Lynn, stopping at one of England’s best-preserved medieval castles and the Queen’s much-loved Sandringham Estate.

Tour Highlights.

  • Peddars Way. In typical Roman style, this arrow-straight route transects Norfolk and allows swift progress from forest to coast.
  • Castle Rising. One of England’s best-preserved castles, built around 1140 and surrounded by massive earthworks.
  • Sandringham House and Estate. Home to four generations of British Monarchs and surrounded by 8,000 hectares of estate.
  • Anglo-Saxon Burial Mounds; Similar to those seen in Netflix’s 'The Dig'.
  • Off-road cycling through a variety of Norfolk’s best scenery.

Summary of the Tour.

  1. Thetford to Swaffham (27.8 miles)

    Starting in the forests of Thetford, the route makes a beeline for the Peddars Way, which it first joins near Bridgham. From here, point your wheels north towards the coast, and pedal along the arrow-straight track. The cycling is flat and any challenge arises from the rutted bridleway and gravel paths. You’ll pass few towns or villages; most Roman settlements have disappeared over the last two centuries giving a sense of isolation and remoteness to the ride. Overnight in Swaffham, which boasts a large market place owing to its 14th and 15th-century history as a thriving centre of the sheep and wool trade.

  2. Swaffham to Hunstanton (29.7 miles)

    After leaving Swaffham, you’ll soon reach Castle Acre. This village was situated at a Roman crossroads with Peddars Way headed north-south and a second road running west-east. Take some time to explore the Norman Priory and castle ruins. As you near the coast, the route becomes more undulating, rolling over waves of chalk landscape. Gradually the earthy fragrance of inland Norfolk succumbs to the tang of salt until you explode onto the beach near Holme-next-the-Sea with a smile on your face. From here, the Romans may have continued to Lincolnshire by boat, but you can pause to admire nearby sand dunes and a golden beach which appears to continue forever.

  3. Hunstanton to King’s Lynn (21.9 miles)

    Today’s cycling starts easy; keep the sea on your right and let the coastal promenade whir beneath your wheels. From Heecham, you’ll head inland to pass Sandringham House, owned by four generations of British Monarchs and surrounded by 8,000 hectares of estate, and Castle Rising, one of England’s most impressively-preserved medieval castles. You can stay in King’s Lynn for the night or return home; either way, we’re certain you’ll have crammed countless memories, many miles and several millennia of history into three days.


Day 1: Thetford to Swaffham (27.8 miles)
Day 2: Swaffham to Hunstanton (29.7 miles)
Day 3: Hunstanton to King’s Lynn (21.9 miles)

Dates and Prices.

  • 12th March -
    15th March 2021

    Based on two people sharing.

  • 2nd April -
    5th April 2021

    based on two people sharing.


All our routes are available to our Komoot followers.  Follow Cycle Britain on Komoot.

What’s Included.


Two nights of high-quality accommodation.

Route plans.

Accessible as a GPS track on your phone before you even leave. All you need is your phone to use our turn by turn navigation

Expert staff.

We are available to support your trip and answer any questions.

Luggage transfer.

We carry your bags between hotels so you don’t have to! When you arrive at the hotel your bags will be waiting in your room for you

Unrivalled knowledge of cycling in Britain.

We pride ourselves on being the experts on cycling in Britain.

Free route notes and guide included

When you attend a tour you will receive all the route notes and our free guide as a PDF. Information is also provided in our navigation notes to read on arrival.

Free guide to success and safety on an electric bike tour

We provide educational videos on road safety which include videos on how to change punctures and other common repairs.

What’s Not Included.

A Bike and Helmet.

There are various local rental companies if you don’t wish to bring your own.

A Guide.

This is a self-guided trip, but don’t worry; our route plans are really simple to navigate with. We advise you to have basic bike maintenance skills, such as fixing a puncture.


Transport to Thetford/from King’s Lynn. Both are less than two hours from London by car or train.

Travel Insurance.

We highly recommend you purchase travel insurance.


Most of your accommodation options include breakfast, but lunch, snacks and evening meals are not provided.

Pre-Tour Accommodation.

We do not include accommodation in Thetford the night before your tour begins. If you want us to arrange this for you, please let us know and we’ll be happy to help.


We have accommodation options to suit a range of budgets, however, all have been selected because we are sure you’ll find warm hospitality and enjoy a pleasant, memorable stay there.

We provide centrally-located 3 and 4-star hotels and B&B’s where rest and comfort are guaranteed!

Trip Suitability.

This is a Grade 1 tour, which means it is suitable ‘for those new to cycling who can ride a bike and are aspiring to do something challenging.’ These routes are ‘gently undulating’ and ‘the aim is to enjoy the outdoors on a relaxed tour’.

The average daily distance is 27 miles, much of it off-road on sand and gravel trails, and includes daily climbs between 600 – 900 feet (180 – 270 metres). You can use an electric bike to flatten the hills and make this journey extremely enjoyable.

If you prefer a faster and more challenging pace, we also offer a 2-day Peddars Way itinerary.


Frequently Asked Questions.

Do you cater to vegan and vegetarian diets?

Absolutely! Inform us in advance of any dietary requirements and we will be glad to cater to you.

Will we be able to wash our clothes on the trip?

There will be opportunities to wash clothes in your accommodation or at a launderette.

What level of fitness do I need?

This is a Grade 1 tour, which means it is suitable ‘for those new to cycling who can ride a bike and are aspiring to do something challenging.’ These routes are ‘gently undulating’ and ‘the aim is to enjoy the outdoors on a relaxed tour’. Check out our coaching section for more info.

What level of support is offered?

This is a self-guided trip meaning we arrange your hotels, a baggage transfer and provide you with detailed route notes. We remain on hand to answer any questions and offer support.

Can I use an e-bike for this tour?

This route has been designed with electric bikes in mind. All our accommodation options can charge e-bikes batteries overnight.